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Month: November 2014

Doctors need to control their On-line Presence
Doctors need to control their On-line Presence
by John Shim   |   Posted on November 26, 2014   |   Branding, medical, reputation management, web

Greater than 75% of patients look up their Physician before making an appointment. While information such as location,  and accepted insurance can be very important,  other issues such as reputation,  and other patient comments can have a significant effect on the desire to make an appointment.   As a Physician, do you want control over […]

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Holiday Online Marketing
Holiday Online Marketing
by Mark Pinson   |   Posted on November 25, 2014   |   Social Media, web

We often get calls from clients wanting to get good organic positions for products during the holidays, only days or weeks before the holidays. The time for planning your web strategy for any given holiday should be done several month before the given holiday.  So if you are reading this blog during Thanksgiving than I […]

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Every Doctor Needs A Website
Every Doctor Needs A Website
by John Shim   |   Posted on November 19, 2014   |   medical, reputation management, web

As Physician’s, we have endured long years of training. We have sacrificed hobbies, and relationships. Our code of ethics and professionalism has built in a natural reluctance to market our skills.  Because of that reluctance, we are being exploited.  As long as we meet certain criteria within our specialty, the insurance companies,  and the government […]

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Bill Cosby Meme Reputation Management Dilemma
by Mark Pinson   |   Posted on November 11, 2014   |   Branding, reputation management, Social Media

Bill Cosby has had a growing reputation management dilemma in recent years regarding allegations of inappropriate conduct.  Like all negative reviews on the internet, there can be merit to the reviews, or they can be fake, and you do not have control of the content people publish.  Not having a platform to respond is frustrating. […]

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