Whenever you’re developing a new website and searching around for a company and pricing, you may wonder how to evaluate the quotes. The most substantial cost for developing or improving a website is creating content. 50 to 90% of the overall price of a new site is creating content. Whenever we give a quote, we provide the customer with the option to save money by providing their own content. The majority of clients will choose to provide their own content to save money. One of the common ways you’ll decide what to put on your site is by visiting other websites that you like in the same space. The mistake most people make is that they take the easy way out. They may say, “hey I’m going to take a paragraph from this site, two sections from this other site, and I’m going to put them together for my website.”
Maybe you’re more sneaky: you’ll take a few sentences from one place, and a few sentences from another site, and click content from a bunch of different websites. Let’s give an example of somebody wants to build a new web development site. You may go to entangle Media look at blogs and say, “I like this paragraph from a Blog that Mark wrote, and I like this paragraph from another blog that Mark wrote.” Then you’ll put it together and email a copy, to put on your website. The first thing a professional web developer is going to do is audit for plagiarism.
Let’s show you an example of this by pacing the blog content in the grammarly and run a plagiarism check. Within seconds, I’ll be able to tell you where you got all of your content for your site. And in this case, it was all from Entangle Media blogs. The reason this method is terrible, is that it is stealing, and it’s copyright infringement. The other reason is not a good idea, is that when you develop a website you wanted to show up in the search results. Who’s tech website do you think’s going to show up first in the search result when you’re searching for a Weber app developer? The page where the content was stolen or the original source? If I know you plagiarize content, within seconds so does Google the other search engines. Your websites used to get penalized when stealing other people’s content, now it’s as though your page is just invisible or doesn’t exist. You don’t get penalized, you’re just not getting the rewards in the search results. There’s a saying media that “Content is King”. If you have good content people want to spend time on your site, and search engines will recognize and reward you with excellent results. What the saying should really be, is “Content is King, and Costly”. If you want to make engaging content whether it’s text copy, or you want to go to the even more expensive route of videos and animation, then expect to pay a lot more or spend a lot more time to develop.
You know your profession better than most and it’s always recommended to generate your own content. However, we understand that most people do not have the time. If you hire somebody to create your content make sure that they are writing it and you read every word of what they produce. Once you find a good writer, it’s wise to stay with the same writer or writers so that your message and tone is consistent. Another good suggestion is to edit everything they produce so that it has your distinct voice, and tone. This is Mark Pinson with Entangle Media.