Engaging Content
What can we learn about the political debates? This year’s political debates have been highly entertaining. People are watching because they are uncharacteristically unpredictable. Whether you are writing a blog or posting to social media, you can engage your audience with serious content related to your specialty but you need to mix in entertaining and fun content. Interact with social media just like you would in real life social situations. Don’t be afraid to let your creative side show.
Go Off the Script
Donald Trump gets a pass from his supporters on his debate and speaking etiquette, because people appreciate that he is being himself and not repeating the traditional party lines. The traditional model for creating any company content Is that it needs to be grammatically correct and well written. After all, it is a reflection of your company, right? We would argue that mentality makes it an academic exercise that is not only boring but increases the time to create content. If it becomes work to produce content, then it will be unsustainable.
We are not writers. Your readers will adapt to your style of writing. As long as you’re giving your readers engaging content, like Donald Trump’s unorthodox style, they will give you a pass.
Mention Your Social Media
You are also probably noticing in the debates that the candidates are referencing Internet properties. For example, they may say, go to Twitter or my website and you will see…, or they reference a Google search term because they know that people will go to those sites. This increased traffic will get noticed by search engines such as Google and help improve the site’s rankings. In fact, one of the sneakier tactics is to have the audience go to a site that says negative things about their competitors. This will make the search engines think the most relevant site about the competitor is the one with negative content. Like bad reviews, the negative pages will start appearing at the top of search results and are very difficult to remove.
