As the Federal Government is financially encouraging online Portal access for patients, why not use a personalized Website or Social media Platform as a Cover letter to the on-line Medical Records?
Let me explain.
It is 2015, and the few remaining Physicians who have not computerized their offices are just running out the clock before they retire. Currently, most Doctors still work through insurance relationships. That means the regulations required force the Doctor to computerize, and update software, hardware, and protocols. Because of the concerns of patient privacy, great attention is placed on compliance with the so called HIPAA rules.
Other regulations (Meaningful Use) are designed to allow greater patient access to these very scrutinized patient records. On the one hand, there are hugh potential fines for not protecting the record security. On the other hand, the emphasis on greater access, and portability of the records adds additional costs, and in the future, potential reduction of fee’s for noncompliance.
With all these regulatory issues, technology has become a double edged sword. It may help develop some efficiency, but it can also be a source of costly liability. Personally, I am thankful for the technological advances, and welcome any tools that can improve patient outcome and rapport. As always, not all the tools help meet the objectives.
Physicians are not the only ones to adopt these advances. The United States Census Bureau Report on Computer and Internet Access reports approximately 83% of household having at least one home computer, and almost 75% of households having high speed internet access.
With the Federal Government encouraging patients to have online portal access to their records, I will predict the population will eventually demand more access to Physician information, and medical records. As a spill over, Patients will automatically seek information on their Doctor. As discussed in other blogs, a Doctor’s Online profile will be a factor in selection.
As I stated in the first paragraph, the Federal Government is mandating that participation in their programs require an online portal for patients to access their charts. Once online, patients will naturally query or “Google” your reputation. Be pro-active. Use your Website, and Social Media as an introduction to you and your Practice. Your Website will be the entrance to your On-line Portal. Use the Website to present your specialty, personality, and expertise. Doctor, use your Website as the cover page for your patient’s on-line medical records.