Even though social media is a big deal nowadays and every person and business has their social media accounts, some people still do not see the value in the reach social media will give your company. There are a lot of CEO’s that look at social media and ask, why bother? We have some very value points for you to make when presenting the value of social media to your boss.
How Revenue Ties Into Social Media
Referral traffic is majorly important for generating more revenue and new clients. The social media web spreads fast and is all about reaching everyone in a shorter amount of time opposed to other marketing methods. Referral traffic is all about reaching your audience’s audience.
The potential for revenue is incredible when you branch out through the web. You will be able to track how much money you are spending on to social media campaigns and conversions. Conversions are getting people from social media to your website to purchase. It can easily be done, and you’ll have new business in no time!
The ROI will be one of your boss’ biggest concerns. Here’s the thing. . . The return on investment is high and almost guaranteed every time. Suggest cutting out some of your other areas of marketing and investing in social media campaigns. Social media campaigns are more cost effective and can give your brand more exposure. This situation is a win in all areas.
Giving Your Brand A Voice
Like we’ve preached in previous posts, remind your CEO that brand awareness is of grave importance and will be a huge part of your campaign strategy. Tell your CEO that this method is just marketing, and it is more cost effective and has potential to reach more people than your average advertising.