Visuals are absolutely everything on social media. If anyone tells you different, they are lying. As you have grown into an adult, your love for the pictures in books have not changed. This is the same concept when people view social media pages. There is a reason why users scroll until something visually pops out at them, bringing them into the content. Visually, there should be a strategic pattern to your visuals to also keep the look and feel as clean and professional as possible.
65% of people are visual learners. 90 percent of what we learn comes visually. Visuals are now a vital component through social media. To crush your competitors and stay on top of the trends, follow our simple guide to everything visual for social media.
Determine Your Style
When it comes to visuals, think of your brand. The colors, the vibe, the essence. What is your brand’s feel? Your brand’s feel should be incorporated into your social media’s visuals. There should be a theme that is carried throughout your visuals. It could be a certain border, to a color scheme, to the style of pictures themselves.
Maintain A Consistent Visual Style
To keep your users or customers engaged, try to keep a consistent feel to your visuals. This will drive the users to pay attention and encourage brand recognition. Your social media accounts will look very clean and put together.
When it comes to graphics and new ideas, get creative! Your visuals shouldn’t always be something found over the internet, some of it should be from your own ideas. Do something new that you haven’t seen anywhere else, it will pay off in the long run.