If you are posting through social media to promote your website, the act that a user makes by clicking on your site link from a social post is called a “conversion.” A conversion is harder to pull off than usually expected. To get the user from point A to point B can be done in a couple of ways.
Promotion can only be done properly if the content is quality. All promotions start with excellent content. If you share a blog post on your social medias, it must be quality content for a user to stay and convert to your website. For people to interact and get involved, you must be involved and craft your content correctly. When posting your content, do not just post only your website link. Make sure that there is a picture that is visually stimulating, as well as an enticing sentence to speak the user’s curiosity enough to click on the link.
Campaigning your content is essential for high conversion rates. Promoting your content will help increase your chances of conversions. The more impressions you make, the more link clicks you are likely to achieve. As you are campaigning, you should always keep track of your analytics. Your analytics will provide you information on who your target user is. Who is clicking on your links the most? What is their gender? What is their age? What is their income? If you know this information, and apply it to campaigns and better your chances for conversions.
Interaction, Interaction, Interaction. When posting content on social media, sometimes it would benefit you to post the link directly to an influencer. When you post it to an influencer, it will help you gain that relationship and have other users click on it by referral. If someone comments on your post link, you should reply fairly quickly. The more post interaction, the more reach you will get from the social media platform. Posting your content to a related group could also gain you plenty of traffic.
If you don’t have much luck at first, just remember that repetition is essential in web marketing. There also isn’t any shame in posting the same blog content a few times. Never post the same post back to back, let it cool down, and then bring it to life after posting a few other posts. Conversions are complicated but can be done! Keep hitting your target.