When a business is first starting, CEOs and entrepreneurs don’t always see the importance of branding from the outset. Do not let your brand have an identity crisis. There are some things that you should ask yourself to figure out the identity of your brand and what it stands for. This will bring you clarity on exactly who your company is. When you figure this out, then you will be able to move forward with your business and progress with sales and marketing yourself.
You cannot sell yourself when you do not know who you are. How do you expect anyone to get attached to your brand and stay loyal to it when they cannot identify with it? Starting out, people make the mistake of thinking that the name will identify with itself later. That may be the case, but it is the hard way, and you will have to brand your company anyways. This is why these questions are necessary and they will help give clarity to some areas.
Some of these questions are logical, and some of these issues are emotional. Either way, they are good for you to answer for some peace of mind and enlightenment. Entrepreneurs need to be motivated while keeping focused. Here they are.
What is your motto?
Why does your story matter?
What is your plan for growth?
Why will you succeed?