In the world of web based marketing, there are tools out there that you may or may not know about. One of them being google trends. Google trends may be the missing link to your competitive marketing strategy.
What Is It? Google trends is a tool that helps you compare and contrast the popularity of search terms and trending content. You can track how fast a trend is moving, if it is declining, where in the world it is thriving in, it is amazing. The navigation is easy enough; anyone can use it. The dashboard is there once you open it and everything is pretty much explained for you.
Keeping An Eye On Competitors This application is perfect for spying on your competitors. You can search their business or their terms and see how often they are searched and how much activity taking place for their brand. You can also see where the traffic is coming from. Take this information and do with it what you wish, just make sure you utilize the ability to do so.
Content Ideas When it comes to finding what is trending or what is being talked about, google trends is, of course, the way to go. By finding trending content, you can then take and build more trending content. If something is being searched for and has a high click through rate, that would be the direction that you would want to go based on your niche. If you stay on top of the site and build momentum with the rising trends, you can score big!