I know, I know, it looks spammy, takes up some time, and isn’t very visually appealing. Here’s the thing, hashtags are still essential for social media growth. It may not be the coolest thing to do anymore, but when it comes to marketing your brand, in order to reach the most people users, hashtags are essential.
Following trends are a huge part of hashtags. When something is trending, it is being talked about widely, and it pushes the posts higher. When promoting your brand, you have to use not only hashtags related to your niche but hashtags that are trending on social media. The trending side of hashtags is for when content or news goes viral and spreads like wildfire across the internet.
When using the hashtag, always incorporate your niche. For example, if you are marketing your fitness blog, your hashtags should be related in some fashion. You would use the hashtag #wellness or #fitness to incorporate into your post. As users search for content under those hashtags, your post will appear. A critical part about hashtags, is making sure you do not overuse them. It isn’t appealing to see 40 hashtags on a post. When there are countless tags it looks like spam so beware of that. There are several sites you can use to assist you in finding the right hashtags that are trending and related to your niche. We recommend Ritetag.com. There isn’t much you can do wrong with hashtags, it is just a matter of you doing them correctly.