As we have spoken about brand loyalty before, this concept is vital to your business. A happy customer can go a far way. Not just because treating people fairly is the way to go in life, but because it is also good business. When working with others, you should always be honest and always go the extra mile. If a client is working with you, they are trusting that you will deliver honestly and to the best of your abilities. Good karma such as this spreads like wildfire. Think of yourself from the client’s perspective. Have you ever gotten outstanding service from a company? I would place my bets that after you have experienced good business with a company, you referred them to your friends and family.
We are humans and humans are very emotionally driven with everything that we do. If our intuition tells us that we will have a good experience with a company or we have been treated with mass amounts of respect, we will stick with them and will not even look for another option. Good energy mixed with good business is a recipe for success and a happy client.
You should give your clients the best you have to offer anyways, but if you go the extra mile fulfill their needs, they will be loyal to you and most likely work with you again. Referrals are also a powerful thing. More business comes from referral than just stumbling on a company or responding to advertisements. Although advertising is useful and proven successful, referrals are reoccurring customers and are almost guaranteed to stay.